Thursday, November 18, 2010

Monday, November 15, 2010

Facebook E-Mail (Of Sorts) – One More Way FB is Engaging

The ultimate battle discussion amongst Social Media experts is “which audience is more engaged” and therefore (ultimately what we want to know) are more likely to buy? Twitter or Facebook?

Today, Facebook launched its e-mail product. As of right now, it is by invitation only, but within 2-3 months it will be free to all to use. It’s a blend of email, chat and SMS. It is not designed to replace your old email account, only to augment. Everyone on Facebook will get a @facebook.com address based on your user name. So, if you have not done so already, go register your user name today.

This new evolution of messaging will allow the user and end recipient to communicate by whatever medium is convenient for them and the conversation would take place in real time. This way you don’t have to remember who likes blackberry messenger over IM, you will just type their name and message. The program is modeled more closely to chat vs. email. For instance, there is no cc, bcc etc. It is meant to be quick and instant.

Mark Zuckerberg said that he feels “e-mail has past its prime in the age of texts and instant messages.” He further said, “the company doesn’t believe e-mail is going to be a modern messaging system.” (Per Yahoo! News)

The notion that people are moving towards favor of shorter, more immediate chats is relevant. Research shows that younger people rely on text messaging vs. face-to-face contact, e-mail and phone calls. (According to the 2009 survey conducted by Pew Internet and American Life Project) And, this trend will only increase over time.

So, as much as I wish we had more options, Facebook has the leading edge in the market. Don’t get me wrong, I do love Twitter. However, with 7 out of 10 messages not every being seen by your followers, it is time consuming to pursue marketing efforts via this medium. Not to say, it’s not worth it, because your followers are extremely invested and have chosen to be part of your world. However, Facebook is a captive audience that now, with this tool, will be directly messaged all at once and guaranteeing sight of your message immediately.

Stay tuned….this could be the beginning of Web 3.0.

Downloading Social Media Buttons?

I wanted to post this for all of you using blogger (which does not have good Social Media pluggins for sm buttons). I hope it helps you. It is incredibly easy....just follow closely or email me if problems occur.
Go to: http://www.ezuca.com/55-cool-free-social-media-network-icon-packs/ (You can also just do a google search on Social Media Buttons and find literally thousands. I just like this site) Find the Social Media Icon Pack that you like. You can see I am using 64x64 - I like them big and bold ;-)
Once you find the buttons that fit your needs, download them (to a place that you will remember - sometimes downloads go into a dark place never to be found again) onto your computer. Then, upload them into a site like Photobucket and snag the HTML code. I love Photobucket because it allows the code exchange super easily. Just be sure and explore with the sizes of your icons on your page before you download too many.
Next, change the code to insert the destination you want (twitter, facebook, etc.). Here is an example for your to follow. It will literally seem too easy and that is correct!

The HTML code you upload will look like this:

<a href="http://photobucket.com/
albums/ac279/MyPics/September%202010/?action=view&current=DSC_10205.jpg" target="_blank"><img src="http://photobucket.com/albums/ac279/MyPics/September%202010/DSC_10205.jpg" border="0" alt="Photobucket"></a>

Copy the code for the destination (your facebook page, twitter page, etc.) and insert it into the bold area. For example, if you want the button to link to Facebook, use your Facebook profile URL and insert in between the "".

<a href="fhttp://photobucket.com/albums/ac279/MyPics/September%202010/?action=view&current=DSC_10205.jpg" target="_blank"><img src="http://i907.photobucket.com/albums/ac279/MyPics/September%202010/DSC_10205.jpg" border="0" alt="Photobucket"></a>

Add an HTML widget to your blog and insert the code there. That's it....see, how easy!! Best of luck friends!